Minimum Viable | Pan-African Design & Innovation Studio

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we are a pan-african design & innovation studio

Building digital products & ventures for the future of

Human-centred Design solutions to launch and scale leading edge ventures and experience innovation for impact.

what we do

Design as Business Intelligence & Risk Mitigation

We partner with organisations in the Finacial Services, Public Services, Healthcare, Retail, Consumer Goods and Non-Governmental sectors across Africa to reimagine and build viable, sustainable, feasible and desirable solutions to business and user problems.

Insights & Analytics

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Experience & Innovation

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Organisation & Culture

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Delivery & Enablement

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work

Select Case Studies

Service Design Experience Design Innovation

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UX Design Experience Engineering

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Value Proposition Design

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Experience Design MVP Development

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perspectives

Our Latest Thoughts and Insights

LeadershipHuman Centered Design

Leadership towards Human-Centered Organisations.

There has been much said recently about the pitfalls of not following a human-centred approach.
We have a chat with some prominent industry leaders to hear how they infuse human-centeredness into business as usual. What are some of the key challenges to overcome and structures needed to win ?

Customer Discovery Innovation

Why you shouldn't always listen to your customers.

As Henry Ford famously said; "If I had asked people what they wanted, they would have said faster horses". Indeed, there are times when what the customer wants is in direct conflict with the strategic vision and innovation aspirations of the organization. Here are the top 5 scenarios where you should not listen to the customer.

Venture Design

Understanding Design as Business Intelligence and Risk Mitigation

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You're in great company

We are proud to have partnered with these leading organisations. Want to add yours to the list?